MobiBox is powering MTN South Africa users to enrich their digital experience by introducing a wider range of
premium content. By adding Kaspersky’s leading cybersecurity solutions and MyuzePlay’s podcast streaming service,
MTN broadens its content portfolio and brings more value to its users.
South Africa’s digital ecosystem is evolving rapidly, driven by widespread mobile usage and growing demand for
diverse, accessible services. Yet payment barriers often restrict access to essential content. However, those
barriers are being broken, enabling seamless access to top-tier cybersecurity and entertainment services and making
quality content more accessible than ever.
Premium Content, One Tap Away
Kaspersky, a global cybersecurity leader, provides users with easy-to-use protection for devices,
data, and privacy, helping individuals and businesses stay safe in an increasingly digital world.
MyuzePlay is a podcast platform designed to provide personalized listening experiences to podcast
and audiobook enthusiasts.
Through seamless integration with Direct Carrier Billing (DCB) and targeted marketing, MobiBox is
enabling easier access to premium digital services, making it simple for users to discover, subscribe to, and enjoy
services directly from their mobile devices, bypassing the need for credit cards or complicated signup processes.
“Our goal is to simplify access to premium digital services. By integrating both
Kaspersky and Myuze into the MTN network, we’re offering users across Southern Africa more choice—whether
they’re securing their digital lives or enjoying high-quality content”
– Hussein Taki, Managing Partner, MobiBox.
This marks a significant step toward enriching the digital landscape for MTN users in South Africa,
delivering more choice, convenience, and value, ensuring that users in Southern Africa are not left behind.
About MobiBox
MobiBox is a leading monetization platform specializing in digital payments and connectivity solutions. Designed to
connect premium content providers with a variety of payment gateways, including Direct Carrier Billing (DCB) and
digital wallets, MobiBox simplifies integration, enabling businesses to access new markets and unlock new revenue
streams. With a strong focus on security, compliance, and fraud prevention, MobiBox offers seamless and secure
payment solutions.
MobiBox and Streamplay are excited to announce their strategic partnership designed to expand access to cloud gaming
content worldwide, starting in Sri Lanka. By integrating Streamplay’s innovative cloud gaming platform with
MobiBox’s seamless payment solutions — including Direct Carrier Billing (DCB) — this collaboration aims to simplify
how gamers subscribe and play premium games across multiple regions.
Breaking Barriers in Cloud Gaming Access
Cloud gaming’s growth is often hindered by fragmented payment options, limiting user access in many markets. With
mobile devices becoming central to digital entertainment, this partnership focuses on providing users with a simple,
secure, and convenient way to pay using their mobile operator accounts, bypassing traditional payment methods.
Streamplay: A Leading Cloud Gaming Provider
Streamplay offers a cutting-edge cloud gaming experience, delivering instant access to high-quality games without
the need for downloads or high-end hardware.
“Streamplay has entertained millions of users worldwide and remains committed to
making
its products even more accessible across global markets. We’re excited about our partnership with Mobibox
and the new opportunities it will unlock.”
– Bert Mondello, Executive Chairman at Streamplay.
Simplifying Payments with Direct Carrier Billing
This partnership integrates Direct Carrier Billing and digital wallet solutions, allowing users to easily subscribe
to Streamplay services using their mobile phone bills. This removes barriers associated with credit cards or complex
payment methods, making cloud gaming more accessible in emerging and established markets alike.
“We are thrilled to work with Streamplay, leveraging our expertise in Digital Payments
to unlock new opportunities for gamers globally. Our technology ensures seamless payments and compliance,
enabling Streamplay to scale rapidly across different regions,”
– Hussein Taki, Managing Partner of MobiBox.
Targeted Marketing and User Acquisition to Drive Growth
Mobile Arts will support Streamplay with tailored marketing campaigns focused on user acquisition and engagement,
leveraging AI-driven strategies to connect with the right audiences. Emphasizing compliance, security, and
performance, this collaboration aims to drive sustainable growth in key markets.
“Our goal at Mobile Arts is to empower content providers like Streamplay to reach
gamers worldwide with payment options and marketing strategies that deliver real results.”
– Jamil Gaith, Co-Founder of Mobile Arts and MobiBox.
This partnership marks a significant step in expanding cloud gaming’s reach through simplified payments and
strategic user acquisition, creating new revenue streams for Streamplay and MobiBox while enhancing user access
globally.
About MobiBox & Mobile Arts
MobiBox is a monetization platform powered by Mobile Arts that specializes in digital payments and connectivity
solutions. We connect premium content providers with a variety of payment gateways, including Direct Carrier Billing
(DCB) and digital wallets. Our solutions simplify integration and help brands expand into new markets while
unlocking new revenue streams. MobiBox redefines Value-Added Services by providing seamless access to DCB through
established connections, ensuring secure, convenient payment methods, and maintaining strong compliance and fraud
prevention.
Founded in 2013, Mobile Arts is a leading tech provider in the EMEA region, specializing in mobile
payments and user acquisition through the MobiBox platform. With expertise in AI-driven marketing, we create
tailored campaigns and solutions for telecom operators and digital merchants. Our focus on compliance, fraud
prevention, and brand safety ensures long-term growth and lasting customer engagement. Through in-house digital
marketing and user acquisition tools, Mobile Arts delivers a comprehensive, turn-key solution to advertise services
and reduce user acquisition risks.
About Streamplay
Streamplay Studio Limited (ASX:SP8) is a leading provider of competitive casual gaming and eSports
technology, game development and publishing, music and sports streaming services, and telco value-added services
across Africa, the UAE and Pacific Islands. With a portfolio spanning original IP game development, publishing
services, and innovative entertainment solutions, Streamplay collaborates with partners across the globe to deliver
engaging experiences on web, mobile, console, and PC platforms. The Company continues to innovate to meet the
evolving needs of gamers, streamers, and telco users worldwide.
Streamplay is the owner of North America-based Noodlecake Studios, an award-winning indie game studio
known for its innovative original IPs and collaborative publishing projects. With over 60 published titles and more
than 270 million downloads globally, Noodlecake has established itself as a leader in the casual and indie gaming
market. More information: www.streamplay.studio
Dubai, UAE — MobiBox and Vurtux Digital proudly announce their new partnership aimed at providing easier access to premium digital entertainment in the EMEA region through the launch of myuzePlay, a new platform focused on delivering the world’s most engaging Audiobook Reviews, Podcasting, and Audio Drama experience. By combining Myuze’s content platform with innovative payment options like Direct Carrier Billing (DCB), this collaboration will simplify how users in these regions subscribe to and enjoy high-quality entertainment.
In many parts of the world, accessing premium digital content remains a challenge for many users due to limitations in traditional payment systems.
myuzePlay aims to redefine how listeners discover and connect with audiobooks, podcasts, and audio stories by offering expertly curated reviews, sharp insights, and a community-led ecosystem. Moving beyond traditional audiobook consumption, myuzePlay transforms how people interact with content, making discovery more meaningful and personal. With a fast-growing catalog of curated Audiobook Reviews, Podcasts, and Audio Dramas across diverse genres, myuzePlay allows users to explore titles based on themes, moods, and life goals, making content discovery intuitive and inspiring. The platform will initially launch in select markets across Asia, the Middle East, and Africa, with global expansion plans underway.
“Audiobook Reviews and Podcasting are the next frontiers in content discovery. With myuzePlay, we are not just building a listening platform — we are nurturing a community where users can find inspiration, personal growth, and entertainment through powerful storytelling insights. Partnering with MobiBox gives us a strong foundation to scale this vision internationally.”
– Sachien Jaiin, Chief Business Officer at Vurtux Digital
MobiBox, Mobile Arts’ monetization platform, provides a seamless payment solution that includes Direct Carrier Billing (DCB) and digital wallets, making it easier for myuzePlay’s users to subscribe to the service, bypassing the need for credit cards or other traditional forms of payment. Mobile Arts will also support myuzePlay in reaching new audiences through its expertise in user acquisition and performance marketing.
“We’re pleased to be working with myuzePlay to expand their reach in untapped markets. Through MobiBox’s payment solutions, we’re making it easier for users to access and enjoy quality content directly on their mobile phones,”
– Hussein Taki, Managing Partner of MobiBox.
MobiBox, with its robust global partnerships and telco expertise, will work closely with Vurtux Digital to ensure seamless distribution and user acquisition across major carriers and digital channels. The partnership represents a strong synergy between technology, creative content, and consumer-first thinking, aiming to position myuzePlay as a leading name in the evolving Audiobook Reviews, Podcasting, and Audio Drama landscape.
About MobiBox
MobiBox is a monetization platform powered by Mobile Arts that specializes in digital payments and connectivity solutions. We connect premium content providers with a variety of payment gateways, including Direct Carrier Billing (DCB) and digital wallets. Our solutions simplify integration and help brands expand into new markets while unlocking new revenue streams. MobiBox redefines Value-Added Services by providing seamless access to DCB through established connections, ensuring secure, convenient payment methods, and maintaining strong compliance and fraud prevention.
About Vurtux Digital
Vurtux Digital is a next-generation media company building innovative platforms across audio, video, and interactive experiences. Its latest offering, myuzePlay, is designed to bridge the gap between audiences and the world of storytelling through the lens of Audiobook Reviews, Podcasting, and Audio Dramas.
Dialog Axiata PLC, Sri Lanka’s #1 connectivity provider, has partnered with MobiBox to enhance its digital
content offerings. This collaboration introduces three new services—Tweak & Eat, ZEE5, and Streamplay—providing
Dialog users with a more diverse entertainment and lifestyle experience.
MobiBox plays a key role in enabling Direct Carrier Billing (DCB) for digital services such as Tweak & Eat,
ZEE5, and Streamplay. Through DCB, Dialog users can easily subscribe using their mobile accounts, removing the
need for credit cards and ensuring a smooth subscription experience. This provides simplified access to premium
content, offering users a broader range of entertainment and lifestyle services.
Tweak & Eat – A real-time meal coaching app that helps users make healthier food choices. With
personalized nutrition tips and instant meal guidance, Dialog customers can access professional dietary
support.
ZEE5 – A leading on-demand video streaming platform featuring Bollywood and regional films, TV
series, and exclusive originals.
Stream Play – A cloud gaming platform that provides instant access to a wide range of high-quality
games.
Additionally, MobiBox serves as more than a payment provider, it provides AI-driven advertising solutions to
enhance visibility, engagement, and user acquisition in the Sri Lankan market.
“Partnering with Dialog allows us to bring top-tier digital content to more users
in a simple way. MobiBox’s expansion into Sri Lanka highlights our commitment to customizing our
approach based on the unique needs of each market”
– Hussein Taki, Managing Partner at MobiBox
“Our partnership with MobiBox marks another step forward in expanding digital
access and convenience for our customers. By bringing a wider range of premium content and services to
their fingertips, we continue to strengthen our commitment to enriching the digital lifestyles of Sri
Lankans.”
– Viranga Seneviratne, Head of ICT and platforms Business of Dialog Axiata PLC
Together, Dialog and MobiBox are transforming how Sri Lankans access digital content by enabling seamless Direct
Carrier Billing, expanding availability of premium services, and offering a simple subscription experience.
About Dialog
Dialog Axiata Group, a subsidiary of Axiata Group Berhad (Axiata), operates Sri Lanka’s Leading Quad-Play
Connectivity Provider. Dialog Axiata PLC, listed on the Colombo Stock Exchange, is the market leader in Mobile,
Digital Pay Television, Fixed Telecommunications and International Services sectors, along with a robust
footprint and market presence in Digital Services, Financial Services, and IT Services. Dialog Axiata Group is
Sri Lanka’s largest Foreign Direct Investor (FDI) with investments totalling USD 3.26 Billion. Dialog has been
ranked as the Most Valuable Brand in Sri Lanka from 2019-2023 by Brand Finance, UK.
The Company delivers advanced mobile telephony and high-speed mobile broadband services to a subscriber base of
over 20 Million Sri Lankans. As the market leader in Pay Television and Home Broadband sectors, Dialog provides
world-class entertainment services and superior fixed connectivity to millions of households across Sri Lanka.
The Company also has a strong international footprint, including roaming partnerships with over 650 operators
across over 200 destinations and investments in multiple subsea cables across Asia.
The winner of six Global Mobile Awards, Dialog has had the distinction of being voted by Sri Lankan consumers as
the ‘Telecommunication Brand of the Year’ for a record thirteenth year at the SLIM-KANTAR People’s Awards 2024.
Dialog is certified for ISO 9001:2015 Quality Management System, ISO 27001:2022 Information Security Management
System, and ISO 14001:2015 Environmental Management System. The Company became the first telecommunications
service provider in the country to be awarded the ISO 27701:2019 certification for Privacy Information
Management Systems. Dialog has received numerous local and international awards, including the National Quality
Award, Sri Lanka Business Excellence Award and the ACCA Sustainability Award.
About Mobibox
MobiBox is a leading monetization platform that specializes in digital payments and connectivity
solutions, designed to connect premium content providers with a range of payment gateways, including Direct
Carrier Billing (DCB) and digital wallets. We make integration easy and offer solutions that help brands tap
into new markets and unlock new revenue streams. MobiBox redefines Value-Added Services by providing seamless
access to DCB through established connections, enabling businesses to expand their reach with secure, convenient
payment methods, all while ensuring compliance and fraud prevention.
MobiBox has entered into a strategic partnership with Animekey to support the platform’s expansion across the GCC. This partnership aims to enhance Animekey’s reach and accessibility for users in the MENA through the seamless integration of telecom operator payment solutions.
In an era where entertainment is increasingly digital, streaming platforms are transforming how we access movies, series, and content. With the rise of anime’s popularity, Animekey has become a go-to streaming service for anime fans, offering a vast collection of anime titles from various genres.
Animekey is a leading streaming platform, powered by ComExperts, offering a wide range of anime content, from the latest series to classic titles, available for viewers on demand. With an intuitive interface and a growing library of exclusive shows, Animekey aims to offer a comprehensive entertainment experience to anime fans. Its subscription model makes it easy for users to access content across devices, providing the flexibility to watch at their own pace, anytime, anywhere.
“At AnimeKey, we’re not just building a platform — we’re shaping a universe where stories transcend borders, and fans are empowered to explore anime in its purest, most authentic form. This vision aligns closely with Saudi Arabia’s Vision 2030, as we strive to enrich cultural experiences, foster creativity, and elevate the Kingdom’s presence in the global entertainment landscape.”
– Alkhattab Ali, Animekey by ComExperts
MobiBox, the leading monetization platform by Mobile Arts, will support Animekey’s expansion by providing alternative payment options, including Direct Carrier Billing and digital wallets. Through this partnership, Animekey will accelerate its market entry into the UAE, KSA, and Oman. By enabling users to pay for services using their phone bills, Animekey will increase engagement among unbanked customers and drive revenue through secure and user-friendly payment solutions.
“Animekey’s community of anime fans keeps growing in the MENA region, and we’re backing their expansion with our MobiBox monetization platform. Our strength lies in helping premium services scale by providing seamless payment solutions, making it easier for more users to access and enjoy premium content.”
– Hussein Taki, Managing Partner, MobiBox
Mobile Arts also brings its expertise in AI-driven marketing and user acquisition to support Animekey’s growth. By leveraging machine learning and targeted advertising to reach the right audience, increase lifetime value, and reduce churn, all while ensuring compliance with marketing guidelines through Mobile Arts’ strong focus on brand safety, fraud prevention, and compliance monitoring.
“As Mobile Arts, our goal is to help platforms like Animekey reach the right audience and grow their subscriber base through our AI-powered advertising and compliance tools.”
– Jamil Gaith, Co-Founder of Mobile Arts & MobiBox
About Mobile Arts & MobiBox
Established in 2013, Mobile Arts is a leading technology provider in the EMEA region, offering mobile payment and user acquisition services through its partnership with MobiBox. The company provides solutions for Telcos, Content Providers, Brands, and traffic partners. It reshapes Value-Added Services and facilitates access to direct carrier billing through pre-established connections, enabling businesses to reach a wider audience with secure and convenient payment methods, integrated with compliance and anti-fraud tools. In addition, Mobile Arts has its own in-house digital marketing and user acquisition tools, offering a turn-key solution to advertise services while minimizing user acquisition risks.
Headquartered in Lebanon, with offices in Germany and the UAE, Mobile Arts remains dedicated to providing cutting-edge solutions for monetization, mobile payment, and user acquisition, setting industry standards.
About Animekey/ ComExperts
Mission: To provide the ultimate experience for the first official platform in the Middle East and North Africa.
Vision: To build a vibrant community of Anime fans and enthusiasts of Japanese culture.
MobiBox Powers Seamless Voting Experience for Singing Competition Across Multiple Countries with SMS Voting Integration
MobiBox, the leading monetization platform for enabling payment solutions, has transformed the voting experience for a major regional entertainment show, enhancing engagement and accessibility for fans across the MENA region. The iconic singing competition, brings together talented contestants from across the Arab world, showcasing their vocal skills in front of celebrity judges and an eager fan base.
By integrating SMS voting, MobiBox has enabled viewers across multiple countries in the region to cast their votes for their favorite contestants by simply sending a text message to a shortcode, with charges deducted from their balance—no need for credit cards or complex payment methods.
This highlights MobiBox’s ability to scale monetization solutions across diverse markets, increase user engagement while driving participation on a regional scale, and enable frictionless and accessible payments.
“Our partnership with a major regional entertainment show illustrates the potential for scalable, accessible mobile payment solutions,” said Hussein Taki, Managing Partner at MobiBox. “By removing barriers to participation, we’re empowering brands to increase audience interaction and drive loyalty with minimal effort.”
With this collaboration, MobiBox continues to lead the charge in making mobile payments accessible to everyone, everywhere while driving fan loyalty and brand engagement.
About MobiBox
MobiBox is a leading monetization platform that specializes in digital payments and connectivity solutions, designed to connect premium content providers with a range of payment gateways, including Direct Carrier Billing (DCB) and digital wallets. We make integration easy and offer solutions that help brands tap into new markets and unlock new revenue streams. MobiBox redefines Value-Added Services by providing seamless access to DCB through established connections, enabling businesses to expand their reach with secure, convenient payment methods, all while ensuring compliance and fraud prevention.
Ooredoo Expands Digital Entertainment Portfolio with Blacknut Cloud Gaming on Go Play
Market through its Partnership with MobiBox
New collaboration with MobiBox brings seamless cloud gaming experiences to customers in Qatar, Kuwait, and Oman
Doha, Qatar/Barcelona, Spain – Ooredoo Group has partnered with MobiBox to introduce Blacknut Cloud Gaming to
its Go Play Market platform, expanding access to premium cloud gaming experiences across its footprint.
Through this partnership, Ooredoo customers in Qatar, Kuwait, and Oman will be among the first in the region to
enjoy Blacknut’s extensive catalog of over 500 premium cloud-based games, playable instantly on smartphones,
smart TVs, and tablets with no additional hardware required – eliminating the need for expensive consoles or
high-end PCs.
By integrating Blacknut into Go Play Market – Ooredoo’s one-stop entertainment marketplace – the company is
making high-quality gaming more accessible while ensuring seamless payment solutions. Customers can subscribe
effortlessly without credit cards or bank accounts, upgrade their gaming experience with a few taps, and enjoy a
growing digital ecosystem that also includes live TV, video-on-demand, music, and audiobooks.
“Cloud gaming is the future, and by integrating Blacknut into Go Play Market, we
are making next-generation gaming more accessible and seamless for our customers. Ooredoo is rapidly
evolving beyond traditional telecom, building a dynamic digital ecosystem that caters to changing
consumer demands and cements our position as a leading digital powerhouse.”
– Rene Werner, Group Chief Strategy Officer, Ooredoo.
MobiBox plays a key role in this collaboration, handling the payment integration to enable
frictionless subscriptions through direct carrier billing. This enables Ooredoo’s users to seamlessly access
Blacknut’s cloud gaming catalog. Additionally, MobiBox is running targeted advertising campaigns for Blacknut to
drive user engagement and expand its reach.
“Partnering with Ooredoo Group is a significant milestone for MobiBox, enabling us
to simplify payments and expand access to Blacknut’s cloud gaming through seamless carrier billing.
Beyond payments, our AI-driven, compliant marketing strategies ensure Blacknut reaches new audiences,
driving engagement and making cloud gaming more accessible across the region.”
– Hussein Taki, Managing Partner, MobiBox.
Ooredoo’s commitment to digital innovation paired with Mobibox’s user-centric
philosophy makes them ideal partners to bring our platform to the region. This partnership reinforces
the evidence of a growing demand for premium cloud gaming and demonstrates the power of telco-driven
distribution in reaching new audiences for the benefit of users.
– Nabil Laredj, VP New Business & Licensing at Blacknut.
Available in six countries, Ooredoo’s Go Play Market platform seamlessly connects users to top-tier
entertainment services, all in one place. With the addition of Blacknut Cloud Gaming, Ooredoo is further
expanding its digital ecosystem to meet the evolving needs of consumers.
The agreement was officially signed at MWC 2025 in Barcelona and represents a significant leap forward in the
adoption of cloud gaming in MENA, paving the way for further expansion into additional Ooredoo markets.
About Ooredoo
Ooredoo is an international communications company operating across the Middle East, North Africa, and Southeast
Asia. Serving consumers and businesses in nine countries, Ooredoo delivers leading data experience through a
broad range of content and services via its advanced, data-centric mobile and fixed networks.
Ooredoo generated revenues of QAR 23 billion as of 31 December 2024. Its shares are listed on the Qatar Stock
Exchange and the Abu Dhabi Securities Exchange.
About MobiBox
MobiBox is a leading monetization platform that specializes in digital payments and connectivity
solutions, designed to connect premium content providers with a range of payment gateways, including Direct
Carrier Billing (DCB) and digital wallets. We make integration easy and offer solutions that help brands tap
into new markets and unlock new revenue streams. MobiBox redefines Value-Added Services by providing seamless
access to DCB through established connections, enabling businesses to expand their reach with secure, convenient
payment methods, all while ensuring compliance and fraud prevention.
About Blacknut
Blacknut is the world’s leading pure player cloud gaming service dedicated to the general public,
distributed both Direct to consumers and B2B through ISPs, device manufacturers, OTT services & Media companies.
Blacknut offers the largest catalog of premium games with 500+ premium titles via 150+ licensing partnerships
carefully selected for the whole family, all included in a monthly subscription. The service is available in
more than 60 countries across Europe, Asia, LATAM, MENA, & North America on a wide range of devices, including
mobiles, set-top-boxes and Smart TVs. Blacknut was founded in 2016 by Olivier Avaro (CEO) and is headquartered
in Rennes, France, with offices in Paris, Seoul, and San Francisco.
Blacknut Cloud Gaming in ongoing partnership with EMEA-based leading technology provider
Mobile Arts – and its Monetization Platform, MobiBox – brings Blacknut Cloud Gaming Access to Etisalat’s
Customers
Blacknut and Mobile Arts, a key partner for Blacknut in the UAE, are proud to announce an exciting
collaboration with Etisalat, one of the leading telecommunications companies in the region. This strategic
partnership brings together the power of Blacknut’s cutting-edge cloud gaming service with Etisalat’s vast
telecom network, MobiBox’s payment integration, and Mobile Arts’ expertise in user acquisition to offer a
seamless gaming experience to millions of subscribers.
This collaboration underscores Blacknut’s commitment to making premium gaming
accessible and convenient for everyone, regardless of their device or location. We are excited about the
potential of this partnership to redefine how users engage with cloud gaming in a region that already
contributes significantly to the world of gaming.
– Nabil Laredj, VP of New Business & Licensing at Blacknut.
Blacknut Cloud Gaming is an online, subscription-based video game streaming service that allows up
to 5 different, simultaneously accessible player profiles under a single subscription; players can access a
curated catalog of over 500+ premium video games, including AAA, puzzle, adventure, FPS, and the largest
collection of racing & sports games. The platform is available in more than 65+ countries worldwide across a
myriad of compatible devices including Smart TVs, tablets, and mobiles, all supported by a unique private-public
cloud infrastructure with cloud save progression capacities allowing users to jump from one device to another,
seamlessly. The Blacknut experience also includes access to the newly launched Blacknut + space where players
can launch cyclic bonus games and subscribe to exclusive Blacknut publisher passes.
The core of the tripronged partnership lies in providing Etisalat users with an easy, flexible subscription model that unlocks access to Blacknut’s premium catalog of over 500 premium games further simplified thanks to MobiBox, a SaaS monetization platform by Mobile Arts.
With MobiBox’s integration of Direct Carrier Billing and mobile wallet solutions, millions of Etisalat subscribers now access Blacknut’s extensive gaming library with just a simple tap. This frictionless payment experience, combined with an easy subscription setup, ensures that gamers can enjoy uninterrupted gameplay without the complexities of traditional payment methods. The direct integration of Blacknut’s platform into Etisalat’s network further strengthens the service’s reach, providing a streamlined and secure experience for users.
MobiBox simplifies payments, enabling Etisalat users to access Blacknut’s extensive gaming catalog effortlessly through the local, secure, and convenient payment gateway.”
– Hussein Taki, Managing Partner, MobiBox.
Mobile Arts also brings its expertise in targeted performance marketing to the partnership, ensuring Blacknut reaches users who are most likely to engage with and benefit from its offerings.
“At Mobile Arts, we’re proud to provide our user acquisition solution for Blacknut to reach the right audience, ensuring their services connect seamlessly with users who value premium gaming experiences.”
– Jamil Gaith, Co-Founder of Mobile Arts & MobiBox.
Through this collaboration, Mobile Arts and Blacknut are making significant strides in enhancing the convenience of cloud gaming. By leveraging Etisalat’s robust infrastructure and Blacknut’s advanced cloud technology, this partnership is set to revolutionize the gaming landscape in the UAE, offering users a world of entertainment with unmatched ease and accessibility.
About Blacknut
Blacknut is the world’s leading pure-player cloud gaming service dedicated to the general public,
distributed both directly to consumers and B2B through ISPs, device manufacturers, OTT services & Media
companies. Blacknut offers the largest catalog of premium games with 500+ premium titles carefully selected for
the whole family, all included in a single monthly subscription. The service is now available in 60+ countries
across Europe, Asia, Latin America, & North America on a wide range of devices, including mobiles,
set-top-boxes, and Smart TVs. Blacknut was founded in 2016 by Olivier Avaro (CEO) and is headquartered in
Rennes, France, with offices in Paris, Seoul, and San Francisco. Blacknut was awarded the Red Herring 2021 Top
100 Winner in Europe..
MobiBox is a monetization platform powered by Mobile Arts that specializes in digital payments and connectivity solutions. We connect premium content providers with a variety of payment gateways, including Direct Carrier Billing (DCB) and digital wallets. Our solutions simplify integration and help brands expand into new markets while unlocking new revenue streams. MobiBox redefines Value-Added Services by providing seamless access to DCB through established connections, ensuring secure, convenient payment methods, and maintaining strong compliance and fraud prevention.
Founded in 2013, Mobile Arts is a leading tech provider in the EMEA region, specializing in mobile payments and user acquisition through the MobiBox platform. With expertise in AI-driven marketing, we create tailored campaigns and solutions for telecom operators and digital merchants. Our focus on compliance, fraud prevention, and brand safety ensures long-term growth and lasting customer engagement. Through in-house digital marketing and user acquisition tools, Mobile Arts delivers a comprehensive, turn-key solution to advertise services and reduce user acquisition risks.
MobiBox and Mobile Arts have teamed up with Kaspersky to enhance access to premium cybersecurity services across the Middle East, Africa, and GCC. This partnership leverages innovative payment solutions like Direct Carrier Billing (DCB) and targeted performance marketing strategies to bring Kaspersky’s digital protection to underserved markets, helping to address growing cybersecurity needs in the region.
Cybersecurity Challenges in Developing Regions
Over 90% of internet users worldwide rely on smartphones for online access. With cyber threats increasing daily, the need for accessible cybersecurity is critical. However, traditional payment methods often create barriers, leaving millions vulnerable to cyber threats. But that’s about to change.
Delivering Robust Cybersecurity
Kaspersky, a global leader in cybersecurity, provides cutting-edge protection to millions of users through a comprehensive suite of security solutions. Leveraging decades of expertise, Kaspersky offers advanced threat detection, prevention, and response tools designed to safeguard individuals, businesses, and critical infrastructure. With a user-friendly approach, Kaspersky’s solutions ensure access to digital security, enabling users to protect their data, devices, and online privacy against cyber threats. Whether it’s individuals seeking peace of mind or businesses prioritizing safety, Kaspersky delivers trusted cybersecurity tailored to modern needs.
Unlocking New Markets with Seamless Payments
MobiBox serves as a powerful monetization platform, empowering businesses to expand their reach by providing diverse payment options such as Direct Carrier Billing (DCB) and digital wallets. With a network of over 25 payment providers, MobiBox streamlines the integration process, offering seamless access to alternative payment methods for premium brands and content providers.
Through this partnership, MobiBox plays a role in enabling Kaspersky to tap into new markets by leveraging its established DCB connection, allowing users to effortlessly subscribe to Kaspersky’s services directly through their mobile operators.
Driving User Acquisition with Targeted Marketing
Mobile Arts also brings its expertise in targeted performance marketing to the table, using its user acquisition and AI-powered solution to connect Kaspersky with the right audiences. By running targeted advertising tailored to local markets and telecom users, Mobile Arts will help ensure that more people know about and can access Kaspersky’s solutions. And with a strong focus on compliance and fraud prevention, Mobile Arts ensures every step of the customer journey is secure.
This collaboration with MobiBox and Mobile Arts ensures seamless access to Kaspersky’s cybersecurity solutions by enabling customers to subscribe directly through their mobile operator using Direct Carrier Billing (DCB) and mobile wallets. This approach allows Kaspersky to expand into untapped markets, engage unbanked audiences, and enhance revenue streams while providing essential digital protection. Customers benefit from a straightforward, cost-effective, and reliable way to secure their online activities.
As the global cybersecurity market is set to exceed $500 billion by 2030, the growth potential is vast. More importantly, this collaboration focuses on meeting real-world needs, delivering the protection customers rely on while ensuring the simplicity and ease they expect.
Cybersecurity is no longer optional; it’s essential. We’re excited to partner with Kaspersky and bring their world-class protection to more people across the Middle East, Africa, and GCC. Through MobiBox, we’re making it easier than ever for users to get the cybersecurity they need, directly through their mobile phones.
– Hussein Taki, Managing Partner, MobiBox.
At Mobile Arts, our goal is to support top brands like Kaspersky in growing their user base with AI-powered, compliant marketing strategies. We’re excited to be part of a partnership that goes beyond innovation—it’s about making cybersecurity accessible and easy for everyone, no matter where they are.
– Jamil Gaith, Co-Founder of MobileArts & MobiBox.
We are thrilled to join forces with MobiBox & Mobile Arts to bring our top-notch solutions to their customers, and hope it’s a start of fruitful long-term cooperation. Kaspersky is proud to contribute its global knowledge towards empowering users to safely navigate the increasingly digital world. Our joint efforts are a clear step towards a cyber resilient future for the Middle East, Africa, and GCC region.
– Seifallah Jedidi, Head of Consumer Business for the Middle East, Türkiye and Africa (META) region.
About MobiBox
MobiBox is a leading monetization platform that specializes in digital payments and connectivity solutions, designed to connect premium content providers with a range of payment gateways, including Direct Carrier Billing (DCB) and digital wallets. We make integration easy and offer solutions that help brands tap into new markets and unlock new revenue streams. MobiBox redefines Value-Added Services by providing seamless access to DCB through established connections, enabling businesses to expand their reach with secure, convenient payment methods, all while ensuring compliance and fraud prevention.
About Mobile Arts
Founded in 2013, Mobile Arts is a leading tech provider in the EMEA region, specializing in mobile payments and user acquisition through its MobiBox platform. We’re experts in AI-driven marketing, creating tailored campaigns and solutions for telecom operators and digital merchants. Our focus on compliance, fraud prevention, and brand safety ensures long-term growth and lasting customer engagement. With our in-house digital marketing and user acquisition tools, we offer a complete, turn-key solution to advertise services and reduce user acquisition risks.
About Kaspersky
Kaspersky is a global cybersecurity and digital privacy company founded in 1997. With over a billion devices protected to date from emerging cyberthreats and targeted attacks, Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection, specialized security products and services, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. We help over 200,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.
Blacknut Cloud Gaming & MobileArts announce a new partnership to elevate telecommunication
offerings in the newly evaluated cloud gaming market
Blacknut and Mobile Arts are pleased to announce their new partnership to elevate cloud gaming
product offers in the telecommunication space for partners across the globe. As of June 2024, the cloud gaming
market is expected to experience a significant annual growth rate (CAGR 2024-2027) of 39.38%, resulting in a
projected market volume of US$18.71bn by 2027; the market is already valued at sums exceeding six billion USD.
Alongside this significant market growth, cloud gaming players are growing at an unprecedented rate with users
expected to reach 493.0m by 2027, and what better way to tap into this activated and motivated audience than
through devices they already own.
Blacknut Cloud Gaming provides premium cloud gaming to players in more than 60 countries via 40+ B2B
partnerships, including notable players in the Telecom space, thanks to its unique hybrid public-private cloud
streaming technology allowing users to stream and play the compatible devices of their choice. Blacknut’s 500+
strong catalog includes a range of games featuring multi-device compatibility options for gamers to play on
tablets, smartphones, smart TVs, PCs computers, and other compatible screens with no supplemental hardware or
installation required to launch a game from within the Blacknut app. Subscriptions also include optional
parental controls, 5 separate but simultaneously accessible player profiles, and a catalog spanning classic AAA
games, indie favorites, story-driven adventures, and one of the largest collections of racing and sports games;
users can also sync up to 4 Bluetooth controllers to play against each other through co-op, party games, and
multi-local content.
Mobile Arts is a leading technology provider in the EMEA region specializing in offering turnkey solutions for
premium content and brands providing them access to Direct Carrier Billing (DCB) connectivity and user
acquisition service, to facilitate seamless entry into the mobile value-added services (mVAS) sector, ultimately
reducing time to market. Through this collaboration, Blacknut will leverage Mobile Arts’ turnkey monetization
solution, benefiting from its pre-established DCB connections. This will allow Blacknut to significantly expand
into different markets and utilize MobileArts’ monetization platform while minimizing user acquisition risks.
This streamlined approach requires only a one-time integration and empowers Blacknut to effectively target
unbanked gamers who can conveniently pay for the service through DCB.
We are excited to partner with Blacknut to bring top-tier cloud gaming experiences
to users. Through our established DCB connections and technology, we aim to expand cloud gaming in the
MENA region to give the best gaming experience to users. This collaboration represents a significant
step forward for Mobile Arts in supporting premium brands in expanding their reach in untapped markets
– Jamil Gaith, CEO of MobileArts.
Creating new channels, such as telecom partnerships, is essential to making gaming
accessible to everyone. By leveraging these partnerships, we can bring high-quality gaming experiences
to a broader audience, ensuring that more people can enjoy and engage with the vibrant world of gaming
– Oliver Avaro, CEO of Blacknut Cloud Gaming
About MobileArts
Established in 2013, Mobile Arts is a leading technology provider in the EMEA region, offering
mobile payment and user acquisition services through its SaaS monetization platform, MobiBox.
Mobile Arts provides solutions for Telcos, Content Providers & App Developers, and Digital Natives. It reshapes
Value-Added Services and facilitates access to direct carrier billing through pre-established connections,
enabling businesses to reach a wider audience with secure and convenient payment methods, integrated with
compliance and anti-fraud tools.
Headquartered in Lebanon, with offices in Germany and the UAE, Mobile Arts remains dedicated to pioneering
cutting-edge solutions for monetization, mobile payment, and user acquisition, setting industry standards.
About Blacknut
Blacknut is the world’s leading pure-player cloud gaming service dedicated to the general public,
distributed both directly to consumers and B2B through ISPs, device manufacturers, OTT services & Media
companies. Blacknut offers the largest catalog of premium games with 500+ premium titles carefully selected for
the whole family, all included in a single monthly subscription. The service is now available in 60+ countries
across Europe, Asia, Latin America, & North America on a wide range of devices, including mobiles,
set-top-boxes, and Smart TVs. Blacknut was founded in 2016 by Olivier Avaro (CEO) and is headquartered in
Rennes, France, with offices in Paris, Seoul, and San Francisco. Blacknut was awarded the Red Herring 2021 Top
100 Winner in Europe..
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Press Release
Published on June 13, 2025
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