MobiBox and Mobile Arts have teamed up with Kaspersky to enhance access to premium cybersecurity services across the Middle East, Africa, and GCC. This partnership leverages innovative payment solutions like Direct Carrier Billing (DCB) and targeted performance marketing strategies to bring Kaspersky’s digital protection to underserved markets, helping to address growing cybersecurity needs in the region.  

Cybersecurity Challenges in Developing Regions

Over 90% of internet users worldwide rely on smartphones for online access. With cyber threats increasing daily, the need for accessible cybersecurity is critical. However, traditional payment methods often create barriers, leaving millions vulnerable to cyber threats. But that’s about to change. 

Delivering Robust Cybersecurity

Kaspersky, a global leader in cybersecurity, provides cutting-edge protection to millions of users through a comprehensive suite of security solutions. Leveraging decades of expertise, Kaspersky offers advanced threat detection, prevention, and response tools designed to safeguard individuals, businesses, and critical infrastructure. With a user-friendly approach, Kaspersky’s solutions ensure access to digital security, enabling users to protect their data, devices, and online privacy against cyber threats. Whether it’s individuals seeking peace of mind or businesses prioritizing safety, Kaspersky delivers trusted cybersecurity tailored to modern needs.

Unlocking New Markets with Seamless Payments

MobiBox serves as a powerful monetization platform, empowering businesses to expand their reach by providing diverse payment options such as Direct Carrier Billing (DCB) and digital wallets. With a network of over 25 payment providers, MobiBox streamlines the integration process, offering seamless access to alternative payment methods for premium brands and content providers.

Through this partnership, MobiBox plays a role in enabling Kaspersky to tap into new markets by leveraging its established DCB connection, allowing users to effortlessly subscribe to Kaspersky’s services directly through their mobile operators.

Driving User Acquisition with Targeted Marketing

Mobile Arts also brings its expertise in targeted performance marketing to the table, using its user acquisition and AI-powered solution to connect Kaspersky with the right audiences. By running targeted advertising tailored to local markets and telecom users, Mobile Arts will help ensure that more people know about and can access Kaspersky’s solutions. And with a strong focus on compliance and fraud prevention, Mobile Arts ensures every step of the customer journey is secure.

This collaboration with MobiBox and Mobile Arts ensures seamless access to Kaspersky’s cybersecurity solutions by enabling customers to subscribe directly through their mobile operator using Direct Carrier Billing (DCB) and mobile wallets. This approach allows Kaspersky to expand into untapped markets, engage unbanked audiences, and enhance revenue streams while providing essential digital protection. Customers benefit from a straightforward, cost-effective, and reliable way to secure their online activities.

As the global cybersecurity market is set to exceed $500 billion by 2030, the growth potential is vast. More importantly, this collaboration focuses on meeting real-world needs, delivering the protection customers rely on while ensuring the simplicity and ease they expect.

Cybersecurity is no longer optional; it’s essential. We’re excited to partner with Kaspersky and bring their world-class protection to more people across the Middle East, Africa, and GCC. Through MobiBox, we’re making it easier than ever for users to get the cybersecurity they need, directly through their mobile phones.

– Hussein Taki, Managing Partner, MobiBox.

At Mobile Arts, our goal is to support top brands like Kaspersky in growing their user base with AI-powered, compliant marketing strategies. We’re excited to be part of a partnership that goes beyond innovation—it’s about making cybersecurity accessible and easy for everyone, no matter where they are.

– Jamil Gaith, Co-Founder of MobileArts & MobiBox.

We are thrilled to join forces with MobiBox & Mobile Arts to bring our top-notch solutions to their customers, and hope it’s a start of fruitful long-term cooperation. Kaspersky is proud to contribute its global knowledge towards empowering users to safely navigate the increasingly digital world. Our joint efforts are a clear step towards a cyber resilient future for the Middle East, Africa, and GCC region.

– Seifallah Jedidi, Head of Consumer Business for the Middle East, Türkiye and Africa (META) region.

About MobiBox

MobiBox is a leading monetization platform that specializes in digital payments and connectivity solutions, designed to connect premium content providers with a range of payment gateways, including Direct Carrier Billing (DCB) and digital wallets. We make integration easy and offer solutions that help brands tap into new markets and unlock new revenue streams. MobiBox redefines Value-Added Services by providing seamless access to DCB through established connections, enabling businesses to expand their reach with secure, convenient payment methods, all while ensuring compliance and fraud prevention.

About Mobile Arts

Founded in 2013, Mobile Arts is a leading tech provider in the EMEA region, specializing in mobile payments and user acquisition through its MobiBox platform. We’re experts in AI-driven marketing, creating tailored campaigns and solutions for telecom operators and digital merchants. Our focus on compliance, fraud prevention, and brand safety ensures long-term growth and lasting customer engagement. With our in-house digital marketing and user acquisition tools, we offer a complete, turn-key solution to advertise services and reduce user acquisition risks.

About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. With over a billion devices protected to date from emerging cyberthreats and targeted attacks, Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection, specialized security products and services, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. We help over 200,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.